welcome
Hello and welcome to my portfolio website! I’m Olivia Proudfoot and I am a senior marketing major in the Smeal College of Business at Penn State University. I also am working towards a minor in Entrepreneurship and Innovation.
I am a member of the Penn State chapter of American Marketing Association, Gamma Phi Beta, and the Assistant Director of Sales & Marketing for the Penn State BioTech & Pharmaceutical Club. I also am heavily involved in Penn State’s THON as a member of my organization’s Public Relations THON committee. I have past internship experience with NASCAR at Watkins Glen International, Creagent Marketing, and Meier Industries.
WORK EXPERIENCE
This past summer, I was an intern with NASCAR at Watkins Glen International in the Partnership Sales and Services department. In this role, I learned how to manage relationships with corporate partners by assisting in fulfillment of partnership sponsor agreements. Additionally, I supported the planning and execution of event weekends such as IMSA, Finger Lakes Wine Festival, NASCAR weekend at Michigan International Speedway, and NASCAR weekend at Watkins Glen International. I provided on-site support to partners during these events, working to create a positive and seamless experience for each attending partner.
In the summer of 2023, I interned with Creagent Marketing, gaining experience in creating press releases for local businesses to enhance their visibility and community engagement, as well as managing and enhancing the social media profiles and blog posts of two companies. As a result, there was increased online engagement and heightened brand awareness.
From May to August of 2022, the summer after my freshman year, I was a marketing intern for Placid Industries, a business within Meier Industries. In this role, I assisted in the research, strategy development, planning, and implementation of new business growth initiatives. I also updated inbound and outbound marketing and promotion strategies, and published content on various social media platforms such as YouTube and LinkedIn.
press release
“Creagent marketing receives national awards for guthrie campaign”
press release